Academia de Studii Economice Bucuresti

Amfiteatru Economic
AN ECONOMIC AND BUSINESS RESEARCH PERIODICAL
Facultatea de Business si Turism

Marketer-ul – specialist complex, om de conceptie, decizie si actiune

Autor:Nicolae Al. Pop, Daniela Vlădoi

JEL:M31

DOI:

Cuvinte cheie:marketing holistic, marketer, key account manager, marketingul academic romanesc

Abstract:
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