Managementul inovaţiei în IMM-uri
Author:Conf. univ. dr. Puiu Nistoreanu
JEL:
DOI:
Keywords:innovation,
entrepreneurship system,
conceptual abilities,
social intelligence,
public services
Abstract:
An intelligent perspective of any modern
business passes from the simple reasoning
cause-effect to a multi-stratified interpretation
based mainly on a binary logic. The modern
managers’ comprehensive capacity
surpasses mechanical patterns or those made
by the computers. The reason is the new
managers’ capacity of using their intelligence
and innovation beyond the mechanical
thinking or that of electronic systems.
The entrepreneurship system of the Small
and Medium Enterprises (SME) is
characterized by its changing. The
entrepreneurs have to look for the innovations
and introduce them on the market. The
innovation, the desire of changing and
perpetuating them is much easier to be
realized at the SME level. Innovation doesn’t
mean only small improvement or
circumstantial adapting to the market
demands. Innovation makes the overcoming
of the crisis moments easier, leads to a faster
implementation of any change and thus it
makes possible to reduce the risk to a
minimum level, accompanied by the keeping in
function of the system.
This new way of expressing for the presentday
managers makes the difference between
the firms with bureaucratic, heavy, oppressive
systems and those with modern, flexible,
dynamic ones. This aspect could be
generalized at the level of the countries, the
difference being given by the way of solving
the problems of the industrial decline and
those of competition.