Academia de Studii Economice Bucuresti

Amfiteatru Economic
AN ECONOMIC AND BUSINESS RESEARCH PERIODICAL
Facultatea de Business si Turism

Lobby – A Strategy for the Romanian Entrepreneurs

Author:Lector dr. Ţuclea Claudia-Elena

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Keywords:Lobby; • Strategy; • Tactics; • Influence; • Competition; • Public image.

Abstract:
Romanian enterprises can use an easy handled and legal instrument with the purpose to influence public power in law’s elaboration and application. As a strategy, lobby must be, first of all, an ethical activity. In the present international environment, lobby becomes a useful weapon for Romanian enterprises if they want to survive in the strong battle of international competitivity.
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