Lobby – A Strategy for the Romanian Entrepreneurs
Author:Lector dr. Ţuclea Claudia-Elena
JEL:
DOI:
Keywords:Lobby;
• Strategy;
• Tactics;
• Influence;
• Competition;
• Public image.
Abstract:
Romanian enterprises can use an
easy handled and legal instrument with
the purpose to influence public power in
law’s elaboration and application.
As a strategy, lobby must be, first
of all, an ethical activity. In the present
international environment, lobby
becomes a useful weapon for Romanian
enterprises if they want to survive in the
strong battle of international
competitivity.