Some hypotheses regarding the mobile telecommunications services marketing and consumers rights from Romania
Author:Nicu Marcu and Georgeta-Mădălina Meghişan
JEL:M38, M31, M30, L86, L87
DOI:
Keywords:research hypothesis, general economic services, mobile telecommunications
services marketing, mobile telecommunications consumers` rights, marketing research
Abstract:
The current research analysis consumers` rights concerning personal data processing and
confidentiality protection within the public communications sector as they are stated in the
2002/58/CE Directive of the European Parliament and Council from 12th of July 2002. The
study objectives are: the way that users/ subscribers get informed about their rights in the
field of mobile telephony services; the way that mobile telephony services operators inform
their users/ subscribers about the subscription included services; the way that mobile
telephony services operators inform their uses/ subscribers about the supplementary
services that can be demanded; the rights regarding the personal data processing and
confidentiality protection that mobile telephony services consumers agree with; the users/
subscribers rights most frequently broken.
The marketing research used a questionnaire based survey during January - March 2013 on
a sample of 85 users/ subscribers from Romania. It has a preliminary character, shaping a
further investigation activity with a higher thematic coverage and a smaller error under the
limit of 5%. The data gathering method was a questionnaire based interview. Data were
analyzed using the SPSS informatics program, version 16.0 for Windows. The following
statistical functions were used for validating/invalidating the hypotheses: descriptive
statistics, factor analysis and correlation function.