Good practices in information transparency field Metro Group A.G. Case
Author:Lect. univ. dr. Cristinel Vasiliu
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Abstract:
In context of increasing competition
on markets and succession of some bankruptcies
of big firms it appears more and
more underlined the idea of corporate
social responsibility. A component of this
idea has in attention the transparency of
information that the enterprise decides o
communicate. To be effective, this process
of communication has to be credible and
coherent with others communication
actions and not simply just a promotional
mean. Unfortunately, it assists in a lot of
cases at using corporate social responsibility
as a pretext for classic public relation
or as a communication form of marketing.
The basic idea of information
transparency is to build and maintain a
favorable image of enterprise, as a competitive
advantage source.