Case study: A trial of reconsideration for the food services as a mean of knowledge
Author:Conf. univ. dr. Nicolae Lupu
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DOI:
Keywords:knowledge society
food services empirical observation
cultural experience sensorial
Abstract:
The economic theory apprehends that the
modern socio-cultural model, specific to the
industrial society, has generated a global crisis
of the development, with multiple manifestations.
The alternative it is represented by
knowledge society. Without to become an
engine of social development, we appraise that
the food services are integrated in the wide category
of the society quality, intrinsic condition
for the creation of the knowledge society. Additional
than the established functions of food
services, it can be added a new function, of
knowledge, in the aim of gaining of the new
sensorial and cultural experiences. Thus the
knowledge society can reconsider the dining
to the restaurant as a mean of sensorial knowledge,
interrelationships and of new experiences,
not only culinary but even cultural.
Using the empirical observation as a method of
direct research, has been performed a perception
exercise on the example of a restaurant
with obvious innovational claims, located in
Bucharest and called Columbus. On the site, it
imports the setting. Using the decorations, the
„art director“ has made connection with the
ambiance from the caravels of Christopher
Columbus. As well as, in the dining room are
exhibited the portrait reproductions of famous
navigators, starting with Columbus and Nelson
Admiral. The kitchen it shows as an experimental
area for the new tastes and tendencies.
Through the relations established with restaurant
guests, the waiters must enhance the
pleasure of dining. In the end, the barroom
Nemo it is the expression of various sensorial,
visual, audio and taste experiences. In the case
of some aspects, the border between originality
and kitsch it is quite thin.