Quality of distribution in the european retail
Author:Prof. univ. dr. Stănciulescu Gabriela Cecilia, Prof. univ. dr. Emilia Ţiţin
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Keywords:Retail trade; Concentration;
Diversification; Vertical integration;
Retail network
Abstract:
After the second World War, the classic supermarket innovated with the introduction of self service. Since then the notions of „supermarket” and „self-service” have become synonymous in the mind of large sections of the population. The corner shops have, in the mean time, developed into modern points of sale, close to the consummer. The trade’s statistics show a constantly widening range of goods on offer: in 1958 an average store carried only 998 articles. In 1979 it already amounted to 3.997 items and in 2000 to 9.058 articles. The introduction of products requiring explanation was often supported by personnel from service deparments. The service-counter concepts complemented the self-service shelves. In some cases in recent years this has also developed into convenience isles.