Innovative Culture of the Organization and Its Role in the Concept of Corporate Social Responsibility ‒ Czech Republic Case Study
Author:Hana Mohelska and Marcela Sokolova
JEL:M14
DOI:
Keywords:organizational culture, Corporate Social Responsibility, innovation, open
innovation, business strategy
Abstract:
Rivalry among companies is increasing nowadays . Companies try to gain every possible
advantage over their rivals and this very often means using a creative approach, for
example, drawing from such resources as Corporate Social Responsibility (CSR). The CSR
strategy is based on three fundamental pillars - economic, social and environmental (triplebottom-
line), which express the key themes, programs, through which the strategy is
implemented. Although, the key corporate responsibility is profit making, the CSR
implementation in corporate vision contributes to company’s development. CSR can he lp
increase business credibility, but it can also have significant internal effects due to
innovation, readiness for future customer demands, employee motivation and loyalty. The
primary objective of the paper is to explore organizational culture in connection with the
implementation of the Corporate Social Responsibility concept in companies in the Czech
Republic. The outputs are supported by the results of an extensive studies conducted in
2013 and 2015, exploring the organizational culture of companies in the Czech Republic.
The results obtained are interpreted and compared in the context of development trends
described in domestic and foreign scientific publications.