Models and Practice of Retail Location on the Romanian Market
Author:Gerard Cazabat, Mihaela Gabriela Belu, Ioan Popa and Dorel Mihai Paraschiv
JEL:L81, O33, L86
DOI:
Keywords:location models, distribution companies, optimal location, Geographic
Information System (GIS), Big Data
Abstract:
This paper makes a review of the main types of location, respectively of probability
models, gravity models, utility models, location- allocation, but also of new spatial analysis
instruments. In this context, we emphasize the fact that the new location models, based on a
geographic information system and the Big Data analysis instruments, open new
opportunities for the practical location decision based on a larger set of criteria and by
taking the market dynamics into account.
The paper has the following objectives: to study the theoretical basis of location models,
i.e. of the criteria (the variables) used and to compare them with the criteria used currently
in decision-making practice. The study is based on qualitative research investigating the
opinions of decision -makers in the area of distribution regarding the location strategy of
new stores. The research findings confirm the existence of differences between the criteria
retained by location models and the practice of distribution companies on the Romanian
market.
This type of approach – models and practices of location for distribution companies – is a
novelty for the Romanian market. The study can be useful both for research (perfecting the
location models vis-a-vis present-day evolutions of the business environment), as well as
for the decision makers in distribution (the valorization of research findings in decisionmaking
practice).