Innovative solutions in traceability to improve the competitiveness of a local fruit and vegetable retailing system
Author:MiklósPakurár, Sándor Kovács, József Popp and András Vántus
JEL:M39
DOI:
Keywords:retailing, competitiveness, innovation, traceability, local fruit and vegetable
supply chain
Abstract:
The aim of the research is to investigate the network of local fruit and vegetable products
from “farm to fork”, to uncover the hidden processes in traceability and to advise innovations
in the retailing system to improve the competitiveness of the sector. Traceability is an ability
to track any food that will be consumed throughout the processes of production, processing
and distribution. The research investigates what the customer knows about the origin and
treatments of purchased products and what further information would satisfy the consumer.
The study explores the flow of information amongst the chain members: producers,
wholesalers, small-scale retailers, and customers. Based on interviews and questionnaires,
regression analysis and ordinal regression procedure were performed. Innovative solutions
to make the retailing competitive should be aligned with the precise knowledge of the
consumer. The results of the research show that deficiencies in data collection, data erosion,
low level of cooperation of supply chain partners, not paying more attention for more detailed
information, and inadequate control are the main problems of the traceability in fruit and
vegetable chains.