Innovative information technologies and their impact on the performance of the entities which activate in the retail industry
Author:Valentin-Florentin Dumitru, Gabriel Jinga, Florin Mihai and Aurelia Stefănescu
JEL:M15, M41
DOI:
Keywords:Communication and information technologies, Retail, Diffusion of innovations
theory, Empirical study, Econometric models, Endogenous and exogenous variable
Abstract:
The use of innovative information technologies can represent an advantage for the
companies in the retail industry. This research is based on the results of an empirical study.
The research was built under the auspices of the diffusion of innovations theory. Using the
questionnaires collected we could establish correlations between the variables included into
three categories (company’s size, the information technologies used for retail, the impact of
information technologies on the company) and we developed two original econometric
models. The turnover is considered an endogenous variable (underlying the impact of the
information technologies on its value) as well as exogenous (the existence of a unique
computers network within the company depending on the turnover as a development
factor). The models show that there is a negative correlation between the total turnover and
the percentage of the turnover obtained through online sales, respectively the existence of a
unique computers network is influenced by the existence of the online retail within the
company. The conclusions underline the research limits and the necessary future
developments.