Business Environment and Creative Industries in Romania
Author:Clara Volintiru and Dumitru Miron
JEL:M21, O10, O30, O35
DOI:
Keywords:creative industries, entrepreneurship
Abstract:
This article explores the curent situation of creative industries in Romania, a field still
insufficiently investigated where entrepreneurship is increasingly present. In this sense, it
addresses addresses two research objectives. Taking as reference the relevant academic
literature, and based on the analysis of an original data-set regarding the composition and
structure of creative industries in Bucharest, the article propose a conceptual framework
addapted to the context of Romania for the study of the structural mechanisms that ties the
economic model and the development of those economic activities labeled as creative. Our
findings suggest that the development tendencies of variou creative specialisations have a
massive growth potential in the future, impacting deeply the Romanian business
environment and entrepreneurial perspectives. The paper furthers the understanding of the
role and characteristics of creative activities in the economy and creates the premises for
comparative research projects in the future.