Management of Tourist Companies on the Modern Tourist Market
Author:Slobodan Cerovic - Ph.D.
JEL:
DOI:
Keywords:Tourism;
• Management;
• Strategy;
• Marketing;
• Globalism.
Abstract:
Substantial differences have
characterized modern trends on the tourist
market in the period before and after 1990.
There is almost no country in the world
that does not reckon seriously with
tourism in its economic development. The
modern-day tourist is an increasingly
“spoiled” consumer of tourist services and
his/her requirements are specific and
partial. The higher standard of living of
the population and an ever greater amount
of leisure time, as well as the development
of transport technology and service
technology in general accounted for
important changes in the demand, bringing
about considerable changes in the supply,
primarily in the adaptation of the tourist
product to the requirements of an
increasingly sophisticated demand and the
changes in the process of marketing,
management and application. This paper
focuses on modern trends on the tourist
market and the necessity to apply the
knowledge of modern management and
marketing.