Insights in Internationalization of Tourism Firms
Author:Lecturer Ph.D. Adriana Corfu, Conf. univ. dr. Puiu Nistoreanu
JEL:
DOI:
Keywords:• Internationalization;
• Tourism;
• Small and Medium Enterprises;
• Strategic management.
Abstract:
The international dimension of
tourism industry is becoming increasingly
important and complex in the world of
economy. Despite this increasing
prominence little is known about the
internationalization of tourism firms. This
paper attempts to examine the concepts
underpinning the notion of
internationalization in light of today’s
changes and challenges. In addition, it is
our purpose to reflect on how the tourism
firms could internationalize in an already
“born global” world, where the “instantly
international” outlook is becoming,
nowadays, increasingly prevalent. Even
though space does not permit a full
approach, we hope to provide the
necessary outline.