Some Basic Skills for Successful Personal Sales
Author:Chief Assistant Professor Vanya Kuzdova Banabakova, Ph.D.
JEL:
DOI:
Keywords:• Marketing;
• Personal sales;
• Presentation;
• Seller;
• Client.
Abstract:
As one of the instruments of the
promotional mix, personal sales are
related to the strategy and purposes of the
promotional policy and directed to
stimulating and enhancing of sales of
offered goods and services. Making a deal
is the main goal of personal sales. The
purpose of this study is to explore the
specific issues and sellers’ skills necessary
for the successful conclusion of a deal
through a completion of required stages.