Branding in the Companies of the Hospitality Industry
Author:Conf. univ. dr. ec. ing. Toma Sorin George
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DOI:
Keywords:Branding;
Hospitality industry;
Brand;
Competitive advantage.
Abstract:
One of the most distinctive skills of
professional marketers is their ability to
create, maintain, protect and enhance
brands. In the hospitality industry, each
company has several options with regard
to presenting its brands. Companies with
brands that are well established in the real
world (e.g., Accor, Marriott) build on the
brand by duplicating it online. Every type
of a strong hospitality business has a Web
presence because the entry into marketing
on the Web is inexpensive and easily
done.