Academia de Studii Economice Bucuresti

Amfiteatru Economic
AN ECONOMIC AND BUSINESS RESEARCH PERIODICAL
Facultatea de Business si Turism

Branding in the Companies of the Hospitality Industry

Author:Conf. univ. dr. ec. ing. Toma Sorin George

JEL:

DOI:

Keywords:Branding; Hospitality industry; Brand; Competitive advantage.

Abstract:
One of the most distinctive skills of professional marketers is their ability to create, maintain, protect and enhance brands. In the hospitality industry, each company has several options with regard to presenting its brands. Companies with brands that are well established in the real world (e.g., Accor, Marriott) build on the brand by duplicating it online. Every type of a strong hospitality business has a Web presence because the entry into marketing on the Web is inexpensive and easily done.
© 2005-2024 Soft Expert SRL - designed by Soft Expert & hosted by Host Expert