The consumer satisfaction - as a factor for the success of the touristic companies
Author:Ph.D. Ilieska Karolina
JEL:
DOI:
Keywords:Needs;
Motives;
Satisfaction;
Consumer;
Travel trade companies.
Abstract:
The consumers are subjects that
purchase goods and services in order to
satisfy their needs. The behavior of the
consumers is a process in which they
decide whether, what, when, where, and
how to purchase goods and services. The
marketing is therefore, primarily
interested in the behavior of the subject as
a consumer.
In the modern circumstances, it’s
normal to suppose that the marketing is
permanently following the needs of the
consumers as a basic supposition for the
development of the suitable strategy
leading to the customer’s satisfaction. But
it should be taken into consideration that
the needs are a social category changing
all the time and are never satisfied.
With the setting of a suitable
strategy based on qualitative information,
the marketers contribute to the
development of a loyal consumer’s
category that will lead to the realisation of
a general strategy, to the survival and the
development of a travel trade company.