Academia de Studii Economice Bucuresti

Amfiteatru Economic
AN ECONOMIC AND BUSINESS RESEARCH PERIODICAL
Facultatea de Business si Turism

The Relationship Communication Structure - Uncertainty Avoidance Reflected in Romanian Websites Design

Author:Doru Pleşea, Rodica Pamfilie and Irina Maiorescu

JEL:M16

DOI:

Keywords:cultural differences, website design, communication structure, gender cognitive differences, consumer

Abstract:
As today’s society heads towards digitalization, the virtual environment gains a growing importance. Shaping the e-environment in accordance to the real environment in order to favour the activities and processes going to take place there requires a thorough design. However, cultural attributes of reflected inherently by design play a core part in how the information displayed on websites is perceived. The present paper aims to bring a perspective about transposing the proper communication structure into the website design, from the cultural point of view and from genders point of view, as it resulted from a research of Romanian students from Bucharest Academy of Economic Studies.
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